The rush is on to produce Facebook apps and monetize them. But how many will monetize? National advertisers are already throwing money online. Will all this money make it to Facebook?

Probably not. Facebook is what the internet was in the late 1990’s. Facebook apps that are popular are selling their traffic to new apps who are buying users trying to monetize their apps in turn so they can sell their traffic to another app? advertisers? Remember, all this has to lead back to some kind of purchase of a good or service somewhere.

Otherwise, the model dries up. Sound familiar?

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