As President/Director, built The Onion as well as day planner company from simple ideas, "ground zero," to successful, profitable operations.

• Directed and developed high-performance sales team achieving 50% annual profit increases. Set and exceeded revenue targets on yearly basis in highly competitive market. Strong client retention through passionate account servicing.
• Developed sales strategy, sales collateral and CRM producing 200% annual revenue growth . Developed presentations, proposals, and marketing plans to identify new clients.
• Responded to challenge of 9/11 resulting two-year recession and 20% decline in annual sales by diversifying to offer two profitable new products and related sales strategies.
• Customized new collegiate day planner product to individual schools, achieving $120,000 in sales during first 4 months of product launch as well as strong profitability.

• Launched advertising agency and developed promotional magazines, brochures, posters, logos and online media including marketing collateral used by major publications and clients. Knowledge and experience in print/online computer design applications.
• Created and executed strategic marketing/advertising plans for prominent area companies. Experience in creative planning, advertising design and execution.
• Spearheaded strategic advertising planning and market scenarios, including point-of-sale (POS) marketing, product leadership positioning, online media and public relations for each product.
• Analyzed demand, competition, and ROI for every product and feature launch through in-house market research.
• Developed strategic alliances by executing promotions with national brands including Apple Computer, Miller Brewing Company, Pepsi Center (Kronke Sports), City of Boulder, Pabst Blue Ribbon, and Bacardi.

• Personally performed all accounting and financial management for entire decade.
• Proven ability and desire to make constant innovation happen with a proven history of affecting change with ability to drive company forward. Drove ten years of substantial yearly improvements in product quality, efficiency, process analysis, revenue growth and profitability. Strong skill set in technology and its implementation.
• Ensured sound financial position constantly analyzing profit margins, ROI, revenue, and operation costs. Strong skill set in accounting, forecasting and statistics.
• Ran operation with critical eye for productivity limiting staff size while driving exponential company growth.
• Kept team turnover less than 4% over 5 years and fostered stable work environment through employee training, performance evaluation and positive feedback processes.

BUSINESS DEVELOPMENT

• Product Development Redeveloped and designed product from ground zero. Designed and added all features that included local forums, classifieds, local social networking, blogging, interest clubs, photo-sharing, news feeds, local social bookmarking, etc... Managed design of graphical user interface. Managed developers simultaneously in 3 states, Canada and India. Executed site launch from beta to finished product . Developed all partner relationships.
• Sales Management Personally developed all sales material and sales portfolios. Initiated sales strategy and launch. Managed all aspects of sales department.
• Marketing Management Developed and executed site launch strategy that included direct marketing, viral marketing strategy, press, print marketing, email marketing campaigns, search campaign and local events. Immediate 50% week over week increases in user visits and page views. Accomplished with very little resources/budget.