As Director of Marketing and Business Development for a networking web software company, successfully directed the launch of nayburz.com. Created and executed marketing, sales, business development and product development.

Accomplishments included:

• Product Development Redeveloped and designed product from ground zero. Designed and added all features that included local forums, classifieds, local social networking, blogging, interest clubs, photo-sharing, news feeds, local social bookmarking, etc... Managed design of graphical user interface. Managed developers simultaneously in 3 states, Canada and India. Executed site launch from beta to finished product . Developed all partner relationships.
• Sales Management Personally developed all sales material and sales portfolios. Initiated sales strategy and launch. Managed all aspects of sales department.
• Marketing Management Developed and executed site launch strategy that included direct marketing, viral marketing strategy, press, print marketing, email marketing campaigns, search campaign and local events. Immediate 50% week over week increases in user visits and page views. Accomplished with very little resources/budget.

As Director of The Onion and George Joyce Inc.:

• Launched advertising agency and developed promotional magazines, brochures, posters, logos and online media including marketing collateral used by major publications and clients. Knowledge and experience in print/online computer design applications such as Quark and all Adobe applications.
• Created and executed strategic marketing/advertising plans for prominent area companies. Experience in creative planning, advertising design and execution.
• Spearheaded strategic advertising planning and market scenarios, including point-of-sale (POS) marketing, product leadership positioning, online media and public relations for each product.
• Analyzed demand, competition, and ROI for every product and feature launch through in-house market research.
• Developed strategic alliances by executing promotions with national brands including Apple Computer, Miller Brewing Company, Pepsi Center (Kronke Sports), City of Boulder, Pabst Blue Ribbon, and Bacardi. Organized and executed events with many of these brands.

 

As Director of Marketing for a national design and construction firm based in Denver, Minneapolis and Washington DC, reinvented and reorganized entire marketing strategy to see immediate increase in demand. Accomplishments included:

• Rebuilt entire online marketing program including new web site and online search engine strategy . Website now ranked in top three positions after previous non-ranking in organic searches. Managed online click-through to triple traffic . Online sales conversion rates increased five fold .
• Planned and re-launched entirely new corporate brand and strategy that includes higher artistic standards, stronger copy writing and sound quantitative demographic analysis.
• Rewrote entire national advertising budget and strategy that includes direct mail, broadcast (TV and radio), print, event and online marketing. Initiated extensive database mining project reducing direct marketing cost 30%.
• Immediate 40% increase in sales appointments with new marketing program. Rebuilt all sales collateral including appointment packs and sales portfolio.
• Organized and executed sales events as well as informational expos. Managed design awards. Firm went an unprecedented 6 for 6 in all award categories.